|STORY BEHIND THE TEA|
The Obukucha tradition began over 10 centuries ago, during the Heian period.
In 951, a serious epidemic swept through Kyoto. In an effort to relieve the suffering, Buddhist priest Kuya distributed tea to those in need. It has been said that to share in these virtues, Emperor Murakami ushered in the New Year with a special cup of tea.
Since then, it has become a Japanese tradition to drink Obukucha (literally, Good Fortune Tea ) during the New Year's season. The Obukucha offered by each tea shop differs depending on the shop. Ippodo offers a special time-limited, high-grade genmaicha as our Obukucha. Packaged in the traditional festive colors of red and white, we hope that our Obukucha will bring renewed health and happiness to you and your loved ones.