Hojicha's appeal is its mild taste and wonderful aroma. The rich roasted aroma that fills the air the moment you pour on the hot water and the pleasant fragrance that infuses the palate with the first sip defuse tension in your mind and body. Enjoy it as a tea for relaxing or for drinking with confections at teatime.
This tea is also cultivated and processed under conditions that comply with the requirements for JAS organic certification, which is equivalent to the EU and USDA organic certification.
Houjicha is a roasted Japanese green tea and a classic daily drinker from Hokkaidō over Tōkyō and Kyōto all the way south to Okinawa. Twigs and coarser and bigger leaves from the later harvests in Summer and Autumn are mostly used for this variety of tea. Through roasting intracellular sugars get caramelized and depending on the parts used and the degree of roasting more aromatics are produced, resulting in a warm, nutty, roasty and sweet tea. Through the roast and the quality of the more mature leaves used, it also has a reduced caffein content, making it popular for children, elders and in the evening. Especially boiling and coldbrewing bring out the best in this genre of tea.